HAFI (Hafizah Jainal)

HAFI (Hafizah Jainal) is an illustrator, designer and visual artist. She makes visual interpretations through drawings that are rooted in ancestral memories. Her works dissect themes of identity and cultural narratives via image making, most notably seen in SEASONINGS magazine which she co-founded to explore Singapore’s food culture. Her clients include AWARE, Asian Civilization Museum, Epigram Books, Journey East, Malay Heritage Centre, National Gallery Singapore, Formula 1: Singapore Airlines – Singapore Grand Prix, Hermès, Samsung and Pokka.